ANOTHER VIEW OF CHICAGO TONIGHT
Last weekend my mom had a garage sale. Sunday was very slow and one conversation that interested me was between my mom and her sister. We were talking radio and my mom mentioned that John Landecker was off the air. At one point, a tangent was made to Landecker appearing on Chicago Tonight. My aunt said something like, "That is SUCH a great show, isn't it?" and my mom agreed.

I rolled my eyes, but listened intently.

"That show has EVERYTHING--it is SO good", my aunt said. My mom and aunt then proceeded to gush about how great the show is, how Bob Sirott is so good, how they loved Landecker's movie reviews and how Landecker looked younger than they pictured him. (Bob & John: if you want to send personal thanks, I can provide you with their emails).

So I am kinda stunned that they like the show so much and I'm pretty sure that they were not loyal viewers in the pre-Sirott days. They're definitely not the "hard news" fans that I, and many of the pre-Sirott viewers are. Fact is, as much as I knock Chicago Tonight for a lack of focus, I am witness to new viewers that Sirott brought to Chicago Tonight.

I wonder what age groups Channel 11 had hoped for when they gave Sirott run of the show. In broadcast TV terms, I'm a highly sought after viewer: 34 years old, professional, homeowner. Meanwhile, mom and her sister are: 40-55 years old, full time / part time employment, homeowner / renter. In broadcast TV land, a show that loses viewers with my profile in favor of viewers like them would probably me cancelled unless it was on CBS. However, PBS tends to skew older anyhow, so maybe that was the plan on St. Louis Avenue all along.

Anyway, I'm straying from my original point here.
I have to give Bob & Co. some props for bringing in new audience.
Good job, guys!
MUSINGS
On Tuesday, in his online blog "Eric Zorn's Notebook", Tribune columnist Eric Zorn busted WLS-AM's Don & Roma for borrowing content without permission or attribution. The morning duo converted an essay by Tribune columnist Leah Eskin from the Sunday magazine into a scripted rant between them. Check out Zorn's transcript. Amazing Hubris.

The November TV rating sweep begins tomorrow and runs through the Wednesday before Thanksgiving. This means no reruns of your favorite network shows for 4 weeks and lots of important sweeps stories on the late news. Enjoy!

John Hilkevich's "Getting Around" column on Monday about the CTA was uncharacteristically critical of some proposals to close their budget gap. Sure, the criticisms are minor and he tends to favor the powers in charge (Kreusi/Daley) but it's nice to see some insight and suggestions for a change.

An "Atta-boy!" goes to Robert Feder for his Monday column on the #1's in Chicago radio. While it starts out mocking the fact that many stations can claim victories from the last rating book, his column showed that even though a show or station isn't strong with one audience, it can still be called a success if it is strong with the target audience. I was under the impression that Mancow beats Howard Stern and that no one listens to Steve Dahl. Wrong on both counts. This column was a great way to showcase rating wins for the average reader who doesn't understand ratings. I hope he continues to do this type of piece after every radio and TV rating book.

I loved the Sun-Times' editorial Monday about prescription drugs, "Americans shouldn't have to pay more for medicine". The big reason is the little bit of info that I hadn't heard before:
"'We'd love to let you save money on your medicines, but it could be dangerous.' If the argument against the re-importation of prescription drugs from Canada has a familiar ring, it should. We heard it all before, just over 20 years ago, when the Food and Drug Administration dragged a case involving federal approval of generic drugs all the way to the Supreme Court."
Wow. I really hate a lot of things our federal government does these days. When's that election?

Rick Bayless is starting to freak me out.

Check out the video for the new single from nerd-rock legends REM at: http://www.morningteam.com/. It's a good parody of local AM news shows & news channels. Love the crawls.

Check out this good article on big media & the press at MediaReform.net.

I got lots of feedback about my October 9th column on Jay Mariotti. All over-freaking-whelmingly positive. I even got some off-the-record comments from a few journalists. Stunning. Next week I shall continue what I started.

I've expanded the Chicago columnist links on the website to include just about every columnist that does something weekly. Is this a good thing or should I return to just linking to columnists I like? Do you have any link suggestions? Any suggestions on how I grouped things? Did I miss anything? Let me know.
GUEST COLUMN:
Mike Landon
Word from an East Coast distributor: They are planning to ship the Sunday Washington Post to Chicago and other Midwest markets for single-copy sales and hand delivery by year-end. Talks are continuing with Andrew Distribution, The Chicago Tribune, The Chicago Sun-Times and local independent distributors about distributing the newspapers, which may be the Saturday bulldog edition.

The Sunday Washington Post was distributed in Chicago at one time, through an independent distributor, Tom Rowland. However, Rowland never achieved the numbers necessary to sustain the substantial cost of shipping.

Washington Post numbers are down significantly, however, the newspaper is not putting any marketing muscle behind the Midwest effort. The effort will be solely a local effort. That could be of concern, as the Sun-Times is unlikely to help market a new product and Tribune efforts on behalf of the New York Times are reportedly disappointing. The Washington Post would weigh in at about the same price and heft as the Sunday New York Times, and might be taking dollars the NYT would otherwise receive.

More From Mike:
There was some buzz back in September about the Tribune Spanish language TMC, and the reply of LaRaza, planning on distributing its own 150K weekly piece. La Raza, as you recall, had a large stake taken by a publisher of telephone directories which are of course distributed door-to-door. So, where are the LaRaza's and the Tribune TMC? Has anyone seen one yet?

Reconcile this: In the last month, a Crains story touting sales of Trump condos stating that they are increasing the price for each unit due to demand, with a Crain's story saying Sears Tower is having problems keeping tenants since 9/11. According to the later story, Sears is dropping its lease rates, looking into offering lease sweeteners...

The fire at 69 W. Washington has allowed Real Estate reporters to shine. A final thought on this, which I may have missed among all the words already written. Stairways should be inspected for working emergency lighting and clearance. Some enterprising television station is going to discover all the trash, baby carriages and other personal belongings stored in the stairwells of our high-rises next ratings period. The only way the fire code is going to change is if the media keeps the light on this situation.
LETTERS TO THE CME
I am a regular listener of WBBM AM. I have heard Len Walter do advertising spots for a company called Bank Financial. I thought that due to concerns about journalistic integrity, a business reporter would refrain from doing advertisements. What happens if this company is found guilty of fraud at some point in time? In my opinion, Len Walter looks very bad if that happens.

As a case in point, I remember the radio people who used to do commercials for a company called Body Solutions. Charles Osgood of CBS was one and there were a number of local people like Chet Coppock who also did advertisements for this company.

The Federal Trade Commission charged Body Solutions with making false and unsubstantiated claims to sell their weight-loss product. The company was sued by the FTC in December 2002. I never heard any of the broadcasters apologize to their listeners for promoting this product.

Why do people like Walter risk their reputations in this way?

Doesn't promoting products hurt their credibility? It does for me.
(J.S.)
ASK THE CME
No one has any questions for me this issue.
OUT OF THE BOX
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The Chicago Media Examiner is published by John Kuczaj
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